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Advertising / Commercial Ventures

An annotated bibliography of resources (articles, documents, and web pages) that deal with corporate involvement in K-12 schools. Compiled by an information specialist.
(http://www.bctf.ca/info/research/advertising.html)

BadAds.org

Site has tools and suggestions to put an end to intrusive advertising. Includes information for parents, teachers, and kids.
(http://www.badads.org/)

Branded for Life?

Christian Science Monitor report on marketing efforts to develop brand loyalty with children.
(http://www.csmonitor.com/2002/0401/p15s02-wmcn.html)

Citizens' Campaign for Commercial-Free Schools

Works to protect the right of Washington children and youth to a commercial-free education. Includes upcoming events, action alerts, newsletters, and how to get involved.
(http://www.scn.org/cccs/)

Commercialism in Education Research Unit

CERU, directed by Professor Alex Molnar, conducts research, disseminates information, and helps facilitate dialogue between the education community, policy makers, and the public at large about commercial activities in schools.
(http://www.asu.edu/educ/epsl/ceru.htm)

Fighting the cola wars in schools

Washington Post article looks at the implications of Coca Cola and Pepsi's efforts to sell soda in schools.
(http://washingtonpost.com/wp-srv/national/colawars032399.htm)

Obligation, Inc.

Seeks to empower citizens with the resources they need to protect children from the popular culture.
(http://www.obligation.org/)

PTAs and Commercialism in Schools

Speech given by Charlotte Baecher of Consumers Union in February 1999 to approximately 150 PTA representatives in New York State.
(http://www.asu.edu/educ/epsl/CERU/Community%20Corner/baecher)

Public Education: Commercial Activities in Schools

A US government report shows commercialism in public schools to be "widespread and on the rise." [14.1 MB in size PDF-format document.]
(http://www.gao.gov/archive/2000/he00156.pdf)

Rethinkingschools.org - Teachers Beware: Corporate Science Invades our Schools

Corporate-sponsored materials are being used more frequently in schools, often because it is free of charge. The author is concerned about the bias in such materials.
(http://www.rethinkingschools.org/archive/17_01/Bewa171.shtml)

Selling America's kids

Consumers Union report on commercial pressures on kids in the 90's. See also the follow-up report listed above, "Captive Kids".
(http://www.consumersunion.org/other/sellingkids/index.htm)

Sponsored Schools and Commercialized Classrooms

Report on schoolhouse commercializing trends in the 1990s. Introduction analyzes Greenbrier High School's "Coke in Education Day" and includes a lengthy press review.
(http://www.asu.edu/educ/epsl/CERU/Annual%20reports/cace-98-0)

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